prosopopœia

Noun

prosopopoeia (countable and uncountable, plural prosopopoeias or prosopopoeiae)

1. (rhetoric) An act of personifying a person or object when communicating to an audience; a figure of speech involving this.
   • Of the prosopopœia or personification, there are two kinds: one when action and character are attributed to fictitious, irrational, or even inanimate objects; the others, when a probable but fictitious speech is assigned to a real character.1819 January, Thomas Hartwell Horne, “An introduction to the Critical Study and Knowledge of the Holy Scriptures”, in The Eclectic Review, page 35
2. The personification of an abstraction.