ratings ploy
ratings ploy noun: a scheme or ploy made to attract a larger audience for usually mass media, like radio, television or digital streaming.
Noun
ratings ploy (plural ratings ploys)
- A scheme or ploy made to attract a larger audience for usually mass media, like radio, television or digital streaming.
- Among the several television critics whom I polled informally about the [Connie] Chung matter during the Television Critics Association semi-annual meeting in Pasadena, July 14–23, 1995, all but one blamed, in effect, both Chung and CBS: Chung for letting herself be used as a ratings ploy, the...1998, Julia Keller, “Getting Serious: Women at the Anchor Desk”, in Ann C. Hall, editor, Delights, Dilemmas, and Desires: Essays on Women and the Media, Westport, Connecticut: Greenwood, page 44
- In the end, NBC needed Savannah Guthrie's performance to justify their decision: Was [President Donald] Trump's counter-programmed town hall just a ratings ploy, or would it pass journalistic muster?2020 October 16, Elise Taylor, “At Last Night's Town Hall, Savannah Guthrie Stepped Up to the Plate”, in Vogue
Forms of ratings ploy
| plural | ratings ploys |
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Questions about ratings ploy
- What does ratings ploy mean?
- Ratings ploy means a scheme or ploy made to attract a larger audience for usually mass media, like radio, television or digital streaming.
- What part of speech is ratings ploy?
- Ratings ploy is a noun.
- What is the plural of ratings ploy?
- The plural of ratings ploy is ratings ploys.
Words near ratings ploy in the dictionary
Source and license
Adapted from Wiktionary: ratings ploy (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.
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Cite this entry: “ratings ploy.” Word.ws, https://word.ws/ratings_ploy. Based on Wiktionary, CC BY-SA 4.0.