re-earn

Verb

re-earn (third-person singular simple present re-earns, present participle re-earning, simple past and past participle re-earned or re-earnt)

1. To earn back something one has lost.
   • What's the point in telling somebody that they now have a chance to go for a huge bonus when by scrolling the message slowly across the display the ball is already lost - meaning the bonus has to be re-earnt?1992 November, Simon Byron, “Pinball Fantasies”, in The One, page 54
   • It is the narcotic of the football itself that draws people in, makes them travel miles from home on wet nights, part with money that will have to be re-earnt at the workplace the next day.1998 September 10, Paul Hayward, “Whistle blows on the past as United go fast forward”, in The Daily Telegraph, number 44,550, page 42
2. To repeat the process of earning; to renew one's status as deserving.
   • The humble brand understands that it needs to re-earn attention, re-earn loyalty, and reconnect with its audience as if every day is the first day.2013, Seth Godin, Whatcha Gonna Do With That Duck?: And Other Provocations, 2006-2012, →ISBN
   • To do this, we understood that we had to earn and re-earn our hospitality reputation every day, one customer at a time, 50 million times a day.2013, Monique Reece, Michael Tasner, Tony Davila, How to Innovate in Marketing, →ISBN