redwashing
redwashing noun: the practice of a state, organization, political party or company presenting itself as progressive and concerned about social equality and justice, in order to use this perception for public relations or economic gain. Also the present participle and gerund of redwash.
Noun
redwashing (uncountable)
- The practice of a state, organization, political party or company presenting itself as progressive and concerned about social equality and justice, in order to use this perception for public relations or economic gain.
- The fourth crisis is that the left no longer has a distinct message. This is clearly related to the fracturing of this social base. If the left no longer speaks for the workers, if equality is now considered an economically illiterate goal, then the left often finds itself putting forward a message...2013 August, Luke March, “What’s Left of the Left in Central and Eastern Europe?”, in Russian International Affairs Council
- Redwashing is similar to greenwashing, but it encompasses social issues. It describes social contributions for which businesses are taking too much credit and for which they are getting more PR [public relations] out of than is really due.2017 March, Zsófia Lakatos, Corporate Social Performance in Emerging Markets: Sustainable Leadership in an Interdependent World, Routledge
Also used as
redwashing is also the present participle and gerund of redwash.
Examples of redwashing in a sentence
- Indeed, since the 2008 crisis, there has been a lot of ‘redwashing’ – i.e. competitors adopting policies that the left has traditionally regarded as its own.2013 August, Luke March, “What’s Left of the Left in Central and Eastern Europe?”, in Russian International Affairs Council:
- It is a main source of identity harm, along with “redwashing” or “bluewashing,” terms used to describe the overstating of social (e.g., labor and human rights) ambitions and achievements.2018 February, Sarah Dadush, “Why You Should Be Unsettled by the Biggest Automotive Settlement in History”, in University of Colorado Law...
Origin of redwashing
From red + -wash + -ing. The colour red is historically associated with the political left.
Questions about redwashing
- What does redwashing mean?
- Redwashing means the practice of a state, organization, political party or company presenting itself as progressive and concerned about social equality and justice, in order to use this perception for public relations or economic gain.
- How do you use redwashing in a sentence?
- Indeed, since the 2008 crisis, there has been a lot of ‘redwashing’ – i.e. competitors adopting policies that the left has traditionally regarded as its own.
- What part of speech is redwashing?
- Redwashing is a noun.
Words near redwashing in the dictionary
Source and license
Adapted from Wiktionary: redwashing (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.
Last updated:
Cite this entry: “redwashing.” Word.ws, https://word.ws/redwashing. Based on Wiktionary, CC BY-SA 4.0.
