ride the boards
ride the boards verb: to visit and inspect potential sites for billboard advertising.
Verb
ride the boards (third-person singular simple present rides the boards, present participle riding the boards, simple past rode the boards, past participle ridden the boards)
- To visit and inspect potential sites for billboard advertising.
- In order to see the exact location of the boards being purchased, advertisers or their agencies will often ride the boards to visit some of the sites.1999, Bruce G. Vanden Bergh, Helen E. Katz, Advertising Principles: Choice, Challenge, Change, page 362
- A Day in the Life of an Advertising Media Planner […] 4:30 Go out riding the boards — checking out outdoor advertising locations — with the media buyer.2003, The WetFeet Insider Guide to Careers in Advertising and Public Relations, page 86
Forms of ride the boards
| third-person singular present | rides the boards |
|---|---|
| present participle | riding the boards |
| past | rode the boards |
| past participle | ridden the boards |
Questions about ride the boards
- What does ride the boards mean?
- Ride the boards means to visit and inspect potential sites for billboard advertising.
- What part of speech is ride the boards?
- Ride the boards is a verb.
- What is the past tense of ride the boards?
- The past tense of ride the boards is rode the boards.
Words near ride the boards in the dictionary
Source and license
Adapted from Wiktionary: ride the boards (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.
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