sales resistance

Noun

sales resistance (uncountable)

1. A general reluctance on the part of a potential buyer to buying a product (as opposed to a specific, legitimate, concern or objection).
   • Throughout recent years, a vast amount of money and time and brains has been employed in overcoming sales resistance, i.e. in inducing unoffending persons to waste their money in purchasing objects which they had no desire to possess.1996, Bertrand Russell, Harry Ruja, Mortals and Others: American Essays, 1931-1935, page 98
   • The objections could revolve around your price, the customer's satisfaction with his or her existing supplier, complacency with the existing situation, the newness of or lack of familiarity with your product, or even knee jerk sales resistance that comes automatically.2002, Brian Tracy, Be a Sales Superstar, page 84
2. (figuratively) A resistance to accepting a new idea or a change in the way things are done.
   • Ideas of democratic freedom periodically lived, and were periodically buried under years of oppressive sales resistance and dictatorial domination.1957, Charles E. Irvin, How to sell yourself, your ideas, your products, page 18
   • As the intellectual's role is to make people know for true and good what they did not previously recognize as such, he encounters a formidable sales resistance, and he works at a loss.1960, George Bernard Huszar, The Intellectuals: A Controversial Portrait, page 396