schtik

Noun

shtick (plural shticks)

1. A generally humorous routine.
   • Sally Marr: Lenny [Bruce] used to do a shtick between strippers. / The Interviewer: What kind of stick? / Sally Marr: No, it's shtick, darling, shtick.1974, Julian Barry, Lenny
2. A characteristic trait or theme, especially in the way people or media present themselves.
   • I'm never ever gonna quit 'cause / Quittin' just ain't my shtick1973, Barry White, “Never, Never Gonna Give Ya Up”
3. A gimmick.