shockvertising
shockvertising noun: advertising that is intended to shock the viewer.
Noun
shockvertising (uncountable)
- Advertising that is intended to shock the viewer.
- Because what they know — what they learned at the feet of the master — is that, in the narrowest sense, shockvertising works. It works (a) by provoking widespread outrage, inevitably reported in the press, creating a level of buzz […]2004, Bob Garfield, And Now a Few Words From Me
- So-called shockvertising, in the form of ads that are deliberately provocative to draw attention to themselves, is becoming increasingly popular.2007 March 14, Stuart Elliott, “Critics to Marketers: Suicide Is No Joke”, in New York Times
Origin of shockvertising
Blend of shock + advertising.
Questions about shockvertising
- What does shockvertising mean?
- Shockvertising means advertising that is intended to shock the viewer.
- What part of speech is shockvertising?
- Shockvertising is a noun.
Words near shockvertising in the dictionary
Source and license
Adapted from Wiktionary: shockvertising (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.
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Cite this entry: “shockvertising.” Word.ws, https://word.ws/shockvertising. Based on Wiktionary, CC BY-SA 4.0.