showcards

Noun

showcard (plural showcards)

1. An advertising placard.
   • No matter how well dressed or how nicely goods are arranged in a window , it is robbed of half its effectiveness unless a good showcard completes it .1902 November 1, “Window Dressing and Interior Store Decoration”, in Dry Goods Reporter and Midwest Merchant-economist, page 71
2. A card for displaying samples.
   • This showcard is reproduced in ten colors, showing the company's "151 Line" comprising eighteen colors, and has an easel back, making an attractive counter or window display.1922, “Pencil Showcard with Color Chart”, in American Stationer and Office Manager, volume 90, page 24
3. A card shown to a subject as an extra aid that is associated with one of the questions in a questionnaire or survey.
   • In 2002, a variant of this question using a showcard was asked, alongside the existing version. Data from the two question versions asked in 2002 were used to estimate the effect of using the showcard.2010, Alison Park, John Curtice, Katarina Thomson, British Social Attitudes: The 26th Report, page 211