Word.ws English Dictionary

shrinkflation

shrinkflation noun: the practice of making products smaller while continuing to market them at the same price.

Noun

shrinkflation (uncountable)

  1. (informal, neologism) The practice of making products smaller while continuing to market them at the same price.
    • Chocolate bars are just the thin end of the wedge, though, and shrinkflation is happening in products right across the board.2016, Andy Dawson, Get in the Sea!: An Apoplectic Guide to Modern Life, page 106
    • According to the UK Office for National Statistics (ONS), shrinkflation most commonly affects food, drink and household products such as toilet rolls, nappies, tissues and washing-up liquid.2021, Rosalind Masterson, Nichola Phillips, David Pickton, Marketing: An Introduction, page 489

shrinkflation meaning in Tamil

shrinkflation in Tamil

கூடிய விலை குறை மதிப்பு

Examples of shrinkflation in a sentence

  • Major cereal brand Kelloggs has also been accused of shrinkflation.2022 May 18, Caitlin Cassidy, “Shrinkflation bites: popular food brands quietly downsize while charging same price or more”, in The...
  • Consumer groups say shrinkflation is a widespread practice, which supermarkets like Carrefour are also guilty of in their own-label products.2023 September 14, “Carrefour puts ‘shrinkflation’ price warnings on food to shame brands”, in The Guardian, sourced from Reuters, →ISSN:
  • A similar thing happens for shrinkflation or skimpflation.2025 June, Els Breugelmans, Katrijn Gielens, “Navigating retail volatility”, in Journal of Retailing, volume 101, number 2, →DOI, page 156:

Origin of shrinkflation

Blend of shrink + inflation. Popularized by American economist Pippa Malmgren.

Questions about shrinkflation

What does shrinkflation mean?
Shrinkflation means the practice of making products smaller while continuing to market them at the same price.
What is shrinkflation in Tamil?
Shrinkflation in Tamil is கூடிய விலை குறை மதிப்பு. See Shrinkflation meaning in Tamil.
How do you use shrinkflation in a sentence?
Major cereal brand Kelloggs has also been accused of shrinkflation.
What part of speech is shrinkflation?
Shrinkflation is a noun.

Words near shrinkflation in the dictionary

  1. shrinkettes
  2. shrinkflate
  3. shrinkflated
  4. shrinkflates
  5. shrinkflating
  6. shrinkflation
  7. shrinkier
  8. shrinkiest
  9. shrinking
  10. shrinking away
  11. shrinking back

Source and license

Adapted from Wiktionary: shrinkflation (page history and authors); shrinkflation (Tamil Wiktionary) (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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Cite this entry: “shrinkflation.” Word.ws, https://word.ws/shrinkflation. Based on Wiktionary, CC BY-SA 4.0.