Word.ws English Dictionary

surreptitious advertising

surreptitious advertising noun: the representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in media products when such representation is intended by the publisher to serve advertising and might mislead the public as to its nature.

Noun

surreptitious advertising (uncountable)

  1. (collective) The representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in media products when such representation is intended by the publisher to serve advertising and might mislead the public as to its nature.
    • I have not the slightest objection to any temper Mr. Allenmay show, but when he attributes a motive, and more than hints that I am abusing these columns by surreptitious advertising, I disdain to do further battle with him.1874 October 4, Frederick John Osmond, The English Mechanic and World of Science, volume 19, page 102a
    • Once this lottery owned a State, and openly offered it a princely revenue of millions for a renewal of the law which gave it a respectable habitation and a convenient foothold from which it might lure its victims month by month. Now it is an outlaw, and seeks its prey by surreptitious advertising...1895 August 3, Harper's Weekly, volume 39, page 721b
    Synonyms:
    native advertising, brand story, embedded marketing, product placement

Synonyms of surreptitious advertising

Questions about surreptitious advertising

What does surreptitious advertising mean?
Surreptitious advertising means the representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in media products when such representation is intended by the publisher to serve advertising and might mislead the public as to its nature.
What part of speech is surreptitious advertising?
Surreptitious advertising is a noun.

Words near surreptitious advertising in the dictionary

  1. surreptions
  2. surreptition
  3. surreptitious
  4. surreptitious advertisement
  5. surreptitious advertisements
  6. surreptitious advertising
  7. surreptitiously
  8. surreptitiousness
  9. surresponse
  10. surresponses
  11. Surrett

Source and license

Adapted from Wiktionary: surreptitious advertising (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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