Word.ws English Dictionary

top of mind awareness

top of mind awareness noun: the awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.

Noun

top of mind awareness (uncountable)

  1. The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.
    • Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.

Questions about top of mind awareness

What does top of mind awareness mean?
Top of mind awareness means the awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.
What part of speech is top of mind awareness?
Top of mind awareness is a noun.

Words near top of mind awareness in the dictionary

  1. top notch
  2. top note
  3. top notes
  4. top of class
  5. top of mind
  6. top of mind awareness
  7. top of one's class
  8. top of the hour
  9. top of the line
  10. top of the morning
  11. top of the shop

Source and license

Adapted from Wiktionary: top of mind awareness (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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