Word.ws English Dictionary

two-price advertising

two-price advertising noun: a sales and marketing practice whereby the seller shows two prices, a normal price and a lower special discounted price, in order to attract customers by the apparent saving, but where the "normal" price is in fact a fiction, the goods having never actually been sold and/or offered at that price.

Noun

two-price advertising (uncountable)

  1. A sales and marketing practice whereby the seller shows two prices, a normal price and a lower special discounted price, in order to attract customers by the apparent saving, but where the "normal" price is in fact a fiction, the goods having never actually been sold and/or offered at that price.
    • Comparison, or two-price, advertising is used when advertisers compare their current prices to previous or future prices.2011, William Chitty, Integrated Marketing Communications, page 181

Questions about two-price advertising

What does two-price advertising mean?
Two-price advertising means a sales and marketing practice whereby the seller shows two prices, a normal price and a lower special discounted price, in order to attract customers by the apparent saving, but where the "normal" price is in fact a fiction, the goods having never actually been sold and/or offered at that price.
What part of speech is two-price advertising?
Two-price advertising is a noun.

Words near two-price advertising in the dictionary

  1. two-point conversion
  2. two-point conversions
  3. two-point perspective
  4. two-point perspectives
  5. two-port network
  6. two-price advertising
  7. two-pronged
  8. two-ranked
  9. two-reeler
  10. two-reelers
  11. two-seam fastball

Source and license

Adapted from Wiktionary: two-price advertising (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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