undersells

Verb

undersell (third-person singular simple present undersells, present participle underselling, simple past and past participle undersold)

1. To sell goods for a lower price than a competitor.
   • Our price-match guarantee: we will not be undersold!

   Synonyms:

   undercut

2. To sell something for less than its value.
3. To put forward an idea, or to market a new product (or oneself), with insufficient enthusiasm or excessive understatement.
   • Near-synonym: sell short

   Synonyms:

   sell short

   Antonyms:

   oversell