upfront

/ʌpˈfɹʌnt/

upfront adjective: honest, frank and straightforward.

Adjective

upfront (comparative more upfront, superlative most upfront)

Honest, frank and straightforward.
- She’s found that people typically start the conversation like this: “Wow, you look great! I didn’t even recognize you.” “When that happens, I usually come back with, ‘Yeah, I've been taking a GLP-1, and it's going so well. I love it.’ I try to say that as upfront as possible,” she says.2026 January 29, Angela Haupt, “Can I Ask Someone if They’re on Ozempic?”, in TIME, archived from the original on 01 Feb 2026
Open, admitted, out.
- Appleby is an upfront homosexual, a devout Roman Catholic and a practitioner of the Black Arts.1979 April 14, Mitzel, “A Massachusetts Morality Play”, in Gay Community News, page 8
In a forward, leading or frontward position.
- Warning online ticket retailers to be "up front" about fees, the Office of Rail and Road (ORR) has written to seven of the 19 third-party ticket retailers (TPRs) which did not include their fees in the upfront price. Threatening to take action about hidden charges (known as 'drip pricing'), where...2023 December 27, Mel Holley, “Network News: Regulator to crack down on hidden ticket charges”, in RAIL, number 999, page 6
Of money, paid in advance.

upfront (not comparable)

Beforehand.
- My commissioners pay half of the price upfront and the other half after they receive the finished product.
As an attacker.
- He's a poor defender, so we always play him upfront.

upfront (plural upfronts)

A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season.
- Virginia Heffernan, Times TV critic, reports from this week's TV upfronts, where the networks debut their new schedules.2007 May 17, Bill Carter, “As the Networks Order New Shows, Fox Moves to Consolidate Its Gains”, in New York Times

upfront (third-person singular simple present upfronts, present participle upfronting, simple past and past participle upfronted)

(intransitive, transitive) To bring to the fore; to place up front for consideration.
- What our analysis has, hopefully, upfronted is the importance to resuscitate the suppressed and silenced voices so as to show the powerful mechanisms of institutional "cases".1997, Christopher Hall et al., “Silent and silenced voices”, in Adam Jaworski, editor, Silence: Interdisciplinary Perspectives, →ISBN, page 204

بےجھجھک, کھرا, صاف گو

અપફ્રન્ટ

Adjective
comparative	more upfront
superlative	most upfront
alternative form	up-front
alternative form	up front
Noun
plural	upfronts
Verb
third-person singular present	upfronts
present participle	upfronting
past participle	upfronted
past	upfronted

11 more rhymesFewer rhymes

What does upfront mean?: Upfront means honest, frank and straightforward.
What is upfront in Urdu?: Upfront in Urdu is بےجھجھک, کھرا, صاف گو. See Upfront meaning in Urdu.
What part of speech is upfront?: Upfront can be an adjective, an adverb, a noun or a verb.
How do you pronounce upfront?: Upfront is pronounced /ʌpˈfɹʌnt/.

Last updated: 2026-09-02

Pronunciation audio from Wikimedia Commons, each file under its own free license: LL-Q1860 (eng)-Vealhurl-upfront.wav.

Cite this entry: “upfront.” Word.ws, https://word.ws/upfront. Based on Wiktionary, CC BY-SA 4.0.