valorise

Verb

valorize (third-person singular simple present valorizes, present participle valorizing, simple past and past participle valorized)

1. (transitive) To assess (something) as being valuable or admirable.
   • […]noting his tendency “to valorise my father and, I'm afraid, to demonise her because of some of the tendencies she had: she was very harsh. That was a faint undertone to my 'idyllic' childhood, I suppose.”2001 May 12, Robert Potts, quoting Paul Muldoon, “The poet at play”, in The Guardian, →ISSN
2. (transitive) To fix the price of (something) at an artificially high level, usually by government action.