yassify

Verb

yassify (third-person singular simple present yassifies, present participle yassifying, simple past and past participle yassified)

1. (Internet, transitive) To apply several beauty filters to (a picture or video of someone), typically making the subject look more made-up, potentially more feminine, and often unrecognizable.
   • To yassify yourself and get stuck in with the yassification trend on Twitter, it's kind of up to you on your best photo editing method. The most commonly used one, though, is FaceApp. Once you've got the app, you can play around with the various different filters available and yassify yourself to...2021 November 16, Harrison Brocklehurst, “Okay so what is the 'yassification' trend on Twitter and how do you 'yassify' yourself?”, in The Tab, archived from the original on 17 Oct 2022
   • Out of curiosity, I downloaded the app in an attempt to "yassify" myself. Once I uploaded my photo, the first thing I noticed was how I was gender-coded as male. Despite not indicating my gender to the app, most filtering options I was offered were tailored for making male-presenting people look...2021 November 22, Stephen Yang, “Yassification: Contestation of the Extremes and the Binaries”, in The Cornell Daily Sun, Ithaca, N.Y.: Cornell University, →ISSN, →OCLC, archived from the original on...
2. (derogatory, figuratively, sometimes) To present (something) as fashionable and glamorous, often by removing or disguising aspects which are considered unappealing.
   • Over the weekend, people shared memes across social media pointing out the ways the church yassified Jesus through their artistic renderings of him. The juxtaposition shows just how inaccurate and curated our depictions of Jesus can be. The white church has yassified Jesus for centuries.2021 December 11, Olivia Bardo, “The 'Yassification' of Christ”, in Sojourners Magazine, Washington, D.C.: Sojourners, →ISSN, →OCLC, archived from the original on 22 Jul 2023
   • Corporations think changing their logo to the pride flag, temporarily yassifying them, will make us forget every single queerphobic scandal they continue to be involved in.2022 June 1, Sophie Dufresne, “June is not pride month”, in The Link, Montreal, Que.: The Link Publication Society Inc., →ISSN, →OCLC, archived from the original on 04 Jun 2023