AI washing
AI washing noun: the deceptive marketing of a product or a service by overstating its use of artificial intelligence.
Noun
AI washing (uncountable)
- The deceptive marketing of a product or a service by overstating its use of artificial intelligence.
- The use of artificial intelligence as an excuse for corporate measures such as layoffs.
- Some experts have questioned whether the technology is the real source of the job reductions, saying some companies could be “AI-washing,” or blaming layoffs on the new technology to cover up cost-cutting efforts or other issues with their businesses.2026 January 27, Annie Palmer, “Pinterest laying off 15% of workforce as part of AI push; stock plummets”, in CNBC, archived from the original on 11 Feb 2026
Forms of AI washing
| alternative form | AI-washing |
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Origin of AI washing
From AI + -wash + -ing.
Questions about AI washing
- What does AI washing mean?
- AI washing means the deceptive marketing of a product or a service by overstating its use of artificial intelligence.
- What part of speech is AI washing?
- AI washing is a noun.
Words near AI washing in the dictionary
Source and license
Adapted from Wiktionary: AI washing (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.
Last updated:
Cite this entry: “AI washing.” Word.ws, https://word.ws/ai_washing. Based on Wiktionary, CC BY-SA 4.0.
