marketing

Noun

marketing (countable and uncountable, plural marketings)

1. Buying and/or selling in a market (street market or market fair).
   • The final result of the extreme seasonality of marketings of cattle and calves in Arkansas would have been an inshipment of either slaughter cattle or block beef and beef products during three quarters of the year.1961, Arkansas Agricultural Experiment Station, Bulletin, page 16
   1. (Philippines, archaic) Shopping, going to market as a buyer.
      • Although Miss Pross, through her long association with a French family, might have known as much of their language as of her own, if she had had a mind, she had no mind in that direction […] So her manner of marketing was to plump a noun-substantive at the head of a shopkeeper without any...1859, Charles Dickens, A Tale of Two Cities
      • [Wife to husband:] I'm going out to do my marketing – keep out of the kitchen, while I'm gone.1926, George Herriman, comic strip Us Husbands, June 12th, 1926 (reprinted in the back of Krazy & Ignatz, vol. 1922–1924, Fantagraphics, 2012, p. 223)
   2. (dated) Attending market as a seller.
      • Marketing was a time-consuming task for truck farming families, as the round trip could take most of the day.
2. (uncountable) The promotion, distribution and selling of a product or service; the work of a marketer; includes market research and advertising.
   • a bachelor's degree in marketing
   • In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.2013 May 25, “No hiding place”, in The Economist, volume 407, number 8837, archived from the original on 08 Mar 2023, page 74