Word.ws English Dictionary

benchmarketing

benchmarketing noun: the misleading use of unrepresentative benchmark software results in marketing a computer system.

Noun

benchmarketing (uncountable)

  1. (derogatory) The misleading use of unrepresentative benchmark software results in marketing a computer system.
  2. The imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service.

Origin of benchmarketing

In both senses, blend of benchmark + marketing; but the two appear to have formed independently.

Questions about benchmarketing

What does benchmarketing mean?
Benchmarketing means the misleading use of unrepresentative benchmark software results in marketing a computer system.
What part of speech is benchmarketing?
Benchmarketing is a noun.

Words near benchmarketing in the dictionary

  1. benchmark
  2. benchmarkable
  3. benchmarked
  4. benchmarker
  5. benchmarkers
  6. benchmarketing
  7. benchmarking
  8. benchmarkings
  9. benchmarks
  10. benchmate
  11. benchmates

Source and license

Adapted from Wiktionary: benchmarketing (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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Cite this entry: “benchmarketing.” Word.ws, https://word.ws/benchmarketing. Based on Wiktionary, CC BY-SA 4.0.