blush is off the rose

Phrase

the bloom is off the rose

1. (idiomatic) The person, object, or situation identified in the context has lost its novelty, freshness, appeal, or acceptability.
   • The matter was clear as daylight, and would be disposed of in half an hour or so; but during that half-hour he, Soames, would go down to hell; and after that half-hour all bearers of the Forsyte name would feel the bloom was off the rose.1921, John Galsworthy, chapter 9, in The Forsyte Saga, Part III

   Synonyms:

   bloom is off the peach

2. (idiomatic) Business is not going well for a particular identified firm or industry, or the overall economy has taken a downturn.
   • "I would say that the bloom is off the rose a little bit, yes," said the senior vice president of video retailing for Lorimar Telepictures, Peter Temple, speaking of the home-shopping phenomenon.1987 March 11, Peter J. Boyer, “Shop-at-Home Program Fails to Show and Tell”, in New York Times, retrieved 08 Jan 2012