Word.ws English Dictionary

brand parity

brand parity noun: the perceived sameness in quality and function among competing consumer products of differing brands.

Noun

brand parity (uncountable)

  1. The perceived sameness in quality and function among competing consumer products of differing brands.
    • "Today we're all competing in an era of close brand parity, where there's very little difference in benefit performance between each brand."1983 Dec. 19, Television/Radio Age, vol 31, p. 115 (Google snippet view)
    • This is called "brand parity," when the only real difference between products is their ads.1994, Leslie Savan, The Sponsored Life, →ISBN, page 304

Examples of brand parity in a sentence

  • Some years ago, BBDO conducted a worldwide study on brand parity. . . .2005 April 7, Equifax Canada, “Is advertising really building brands?”, in financialexpress.com, retrieved 04 Oct 2013:
  • If NASCAR is looking for proof of brand parity, these final top testing speeds suggest that parity has been achieved. . . .2008 January 10, Steven Cole Smith, “Mears' crew chief deals with changes”, in Orlando Sentinel, retrieved 04 Oct 2013:

Questions about brand parity

What does brand parity mean?
Brand parity means the perceived sameness in quality and function among competing consumer products of differing brands.
How do you use brand parity in a sentence?
Some years ago, BBDO conducted a worldwide study on brand parity. . . .
What part of speech is brand parity?
Brand parity is a noun.

Words near brand parity in the dictionary

  1. brand loyalty
  2. brand management
  3. brand name
  4. brand names
  5. brand new
  6. brand parity
  7. brand spankers
  8. brand spanking new
  9. brand stretch
  10. brand stretches
  11. brand X

Source and license

Adapted from Wiktionary: brand parity (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

Last updated:

Cite this entry: “brand parity.” Word.ws, https://word.ws/brand_parity. Based on Wiktionary, CC BY-SA 4.0.