Word.ws English Dictionary

disconfirmed expectancies

disconfirmed expectancies is the plural of disconfirmed expectancy.

Meaning of disconfirmed expectancy

Noun

disconfirmed expectancy (countable and uncountable, plural disconfirmed expectancies)

  1. A failed prophecy, leading to a form of cognitive dissonance in the believer.
    • Assimilation theory in marketing research draws upon Festinger's (1957) cognitive dissonance theory and suggests that disconfirmed expectancy about a product or service will create psychological discomfort. As a result, consumers will reduce psychological tension by modifying assessment of the...1994, Philip D. Cooper, Health Care Marketing: A Foundation for Managed Quality, Jones & Bartlett Publishers, →ISBN, page 58

Questions about disconfirmed expectancies

What is disconfirmed expectancies the plural of?
Disconfirmed expectancies is the plural of disconfirmed expectancy.

Words near disconfirmed expectancies in the dictionary

  1. disconfirmation
  2. disconfirmations
  3. disconfirmative
  4. disconfirmatory
  5. disconfirmed
  6. disconfirmed expectancies
  7. disconfirmed expectancy
  8. disconfirming
  9. disconfirms
  10. disconformable
  11. disconformably

Source and license

Adapted from Wiktionary: disconfirmed expectancies (page history and authors); disconfirmed expectancy (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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