Word.ws English Dictionary

disconfirmed expectancy

disconfirmed expectancy noun: a failed prophecy, leading to a form of cognitive dissonance in the believer.

Noun

disconfirmed expectancy (countable and uncountable, plural disconfirmed expectancies)

  1. A failed prophecy, leading to a form of cognitive dissonance in the believer.
    • Assimilation theory in marketing research draws upon Festinger's (1957) cognitive dissonance theory and suggests that disconfirmed expectancy about a product or service will create psychological discomfort. As a result, consumers will reduce psychological tension by modifying assessment of the...1994, Philip D. Cooper, Health Care Marketing: A Foundation for Managed Quality, Jones & Bartlett Publishers, →ISBN, page 58
    • Expectancies are disconfirmed when what people anticipate will happen fails to occur or when things do not happen in quite the way they had anticipated, that is 'things are not how they were meant to be' (Mullavey-O'Byrne & Fitzgerald 1995). Responses to such situations are often charged with high...2001, Joy Higgs, Angie Titchen, Professional Practice in Health, Education and the Creative Arts, Wiley-Blackwell, →ISBN, page 56

Forms of disconfirmed expectancy

pluraldisconfirmed expectancies

Questions about disconfirmed expectancy

What does disconfirmed expectancy mean?
Disconfirmed expectancy means a failed prophecy, leading to a form of cognitive dissonance in the believer.
What part of speech is disconfirmed expectancy?
Disconfirmed expectancy is a noun.
What is the plural of disconfirmed expectancy?
The plural of disconfirmed expectancy is disconfirmed expectancies.

Words near disconfirmed expectancy in the dictionary

  1. disconfirmations
  2. disconfirmative
  3. disconfirmatory
  4. disconfirmed
  5. disconfirmed expectancies
  6. disconfirmed expectancy
  7. disconfirming
  8. disconfirms
  9. disconformable
  10. disconformably
  11. disconformities

Source and license

Adapted from Wiktionary: disconfirmed expectancy (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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