embrace, extend and extinguish
embrace, extend and extinguish phrase: a strategy of marketing that involves extending widely used standards of product categories with proprietary capabilities, and then using the differences to disadvantage its competitors.
Phrase
embrace, extend and extinguish
- A strategy of marketing that involves extending widely used standards of product categories with proprietary capabilities, and then using the differences to disadvantage its competitors.
- Synonyms:
- EEE
Synonyms of embrace, extend and extinguish
Origin of embrace, extend and extinguish
Formerly used internally by Microsoft. First described outside Microsoft in a 1996 New York Times article entitled "Microsoft Trying to Dominate the Internet".
Questions about embrace, extend and extinguish
- What does embrace, extend and extinguish mean?
- Embrace, extend and extinguish means a strategy of marketing that involves extending widely used standards of product categories with proprietary capabilities, and then using the differences to disadvantage its competitors.
- What part of speech is embrace, extend and extinguish?
- Embrace, extend and extinguish is a phrase.
Words near embrace, extend and extinguish in the dictionary
Source and license
Adapted from Wiktionary: embrace, extend and extinguish (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.
Last updated:
Cite this entry: “embrace, extend and extinguish.” Word.ws, https://word.ws/embrace%2C_extend_and_extinguish. Based on Wiktionary, CC BY-SA 4.0.
