Word.ws English Dictionary

emotional pivots

emotional pivots is the plural of emotional pivot.

Meaning of emotional pivot

Noun

emotional pivot (plural emotional pivots)

  1. one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.
    • IBM utilized the dramatic structure known as emotional pivot in their ads about a company needing to cut costs and IBM products being the solution.
  2. a narrative structure used in commercials known as “star-type” advertising.

Questions about emotional pivots

What is emotional pivots the plural of?
Emotional pivots is the plural of emotional pivot.

Words near emotional pivots in the dictionary

  1. emotional intelligences
  2. emotional lability
  3. emotional labor
  4. emotional labour
  5. emotional pivot
  6. emotional pivots
  7. emotional plane
  8. emotional reasoning
  9. emotional support animal
  10. emotional support animals
  11. emotional support vehicle

Source and license

Adapted from Wiktionary: emotional pivots (page history and authors); emotional pivot (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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Cite this entry: “emotional pivots.” Word.ws, https://word.ws/emotional_pivots. Based on Wiktionary, CC BY-SA 4.0.