emotional pivot
emotional pivot noun: one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.
Noun
emotional pivot (plural emotional pivots)
- one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.
- IBM utilized the dramatic structure known as emotional pivot in their ads about a company needing to cut costs and IBM products being the solution.
- a narrative structure used in commercials known as “star-type” advertising.
Forms of emotional pivot
| plural | emotional pivots |
|---|
Questions about emotional pivot
- What does emotional pivot mean?
- Emotional pivot means one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.
- What part of speech is emotional pivot?
- Emotional pivot is a noun.
- What is the plural of emotional pivot?
- The plural of emotional pivot is emotional pivots.
Words near emotional pivot in the dictionary
Source and license
Adapted from Wiktionary: emotional pivot (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.
Last updated:
Cite this entry: “emotional pivot.” Word.ws, https://word.ws/emotional_pivot. Based on Wiktionary, CC BY-SA 4.0.