ethoi

Noun

ethos (plural ethe or ethea or ethoses)

1. The character or fundamental values of a person, people, culture, or movement.
   • To slip past censors, Chinese bloggers have become masters of comic subterfuge, cloaking their messages in protective layers of irony and satire. This is not a new concept, but it has erupted so powerfully that it now defines the ethos of the Internet in China.2011 October 26, Brook Larmer, “Where an Internet Joke Is Not Just a Joke”, in The New York Times, →ISSN
2. (rhetoric) A form of rhetoric in which the writer or speaker invokes their authority, competence or expertise in an attempt to persuade others that their view is correct.
3. The traits in a work of art which express the ideal or typic character, as influenced by the ethos (character or fundamental values) of a people, rather than emotional situations or individual character traits in a narrow sense; opposed to pathos.