fast fashion

Noun

fast fashion (uncountable)

1. An approach to clothing retail by which designs are quickly adopted from the catwalk so as to capture current fashion trends.
   • Forever 21, the California retailer that helped popularize fast fashion in the United States with its bustling stores and $5 tops, said on Sunday night that it would file for bankruptcy, a sign of the eroding power of shopping malls and the shifting tastes of young consumers.2019 September 29, Sapna Maheshwari, “Forever 21, Which Helped Popularize Fast Fashion, to File for Bankruptcy”, in The New York Times, archived from the original on 12 Nov 2020
   • Among the developments deemed to be exacerbating the problems, is fast fashion – cheap clothes bought and cast aside in rapid succession as trends change – such as the £1 bikini sold by Missguided last year.2020 April 7, Nicola Davis, “Fast fashion speeding toward environmental disaster, report warns”, in The Guardian, archived from the original on 15 Jul 2020