Word.ws English Dictionary

ultra-fast fashion

ultra-fast fashion noun: fast fashion with an online-only retail and marketing model and very short product cycles directly driven by consumer demand.

Noun

ultra-fast fashion (uncountable)

  1. Fast fashion with an online-only retail and marketing model and very short product cycles directly driven by consumer demand.
    • But the rise of ultra-fast fashion marks a major shift in the retail world. Two decades ago, the first fast-fashion companies redrew the lines of a staid industry. Now their faster, cheaper successors are upending it.2021 February 6, Rachel Monroe, “Ultra-fast Fashion Is Eating the World”, in The Atlantic
    • Furthermore, a more nefarious form of fast fashion has emerged from a new breed of online-only ultra-fast fashion retailers who make heavy use of sophisticated digital marketing tactics to promote an ever-changing array of trendy items at pocket-money prices.2021, Nikolay Anguelov, The Sustainable Fashion Quest: Innovations in Business and Policy, CRC Press, →ISBN

Origin of ultra-fast fashion

From ultra-fast + fashion or ultra- + fast fashion.

Questions about ultra-fast fashion

What does ultra-fast fashion mean?
Ultra-fast fashion means fast fashion with an online-only retail and marketing model and very short product cycles directly driven by consumer demand.
What part of speech is ultra-fast fashion?
Ultra-fast fashion is a noun.

Words near ultra-fast fashion in the dictionary

  1. ultra-darwinists
  2. ultra-diffuse
  3. ultra-empirical
  4. ultra-excessive
  5. ultra-fast
  6. ultra-fast fashion
  7. ultra-high
  8. ultra-horny
  9. ultra-hot jupiter
  10. ultra-hot jupiters
  11. ultra-large-scale

Source and license

Adapted from Wiktionary: ultra-fast fashion (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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Cite this entry: “ultra-fast fashion.” Word.ws, https://word.ws/ultra-fast_fashion. Based on Wiktionary, CC BY-SA 4.0.