Word.ws English Dictionary

hard sells

hard sells is the plural of hard sell.

Meaning of hard sell

Noun

hard sell (plural hard sells)

  1. A sales technique of pressuring the potential buyer to agree to a purchase.
    • The Lockheed Corporation said today that it would reduce the price of its F-16 fighter plane, underscoring a new, aggressive posture. . . . "It's the old hard sell, which is necessitated by the market conditions both here and overseas," Mr. Dane said.1994 July 7, “COMPANY NEWS; Lockheed Set to Cut Price on F-16 Fighter”, in New York Times, retrieved 24 Mar 2009
    Antonyms:
    soft sell
  2. A sales transaction which is challenging for the sales person to make; any act or object of persuasion which is challenging.
    • Mr. Ignatieff's predecessor, Stéphane Dion, was a hard sell on the fundraising circuit, but so far, the new leader has proven to be a draw.2009 March 24, Jane Taber, “Liberals fill coffers with pay-per-schmooze”, in Globe and Mail, Canada, retrieved 24 Mar 2009
    Synonyms:
    tough sell

Questions about hard sells

What is hard sells the plural of?
Hard sells is the plural of hard sell.

Words near hard sells in the dictionary

  1. hard science
  2. hard science fiction
  3. hard sciences
  4. hard sectoring
  5. hard sell
  6. hard sells
  7. hard seltzer
  8. hard seltzers
  9. hard shoulder
  10. hard shoulders
  11. hard sign

Source and license

Adapted from Wiktionary: hard sells (page history and authors); hard sell (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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