Word.ws English Dictionary

soft sell

soft sell noun: a sales technique which is quietly persuasive and subtle, seeking to convince the buyer without being forceful.

Noun

soft sell

  1. A sales technique which is quietly persuasive and subtle, seeking to convince the buyer without being forceful.
    • The soft sell is based on images consumers may be able to project as a result of using a particular product. Ads that stress using a particular brand of toothpaste to give you sex appeal or drinking a certain type of beer to make you a “party animal” are soft-sell ads.2009, Bernardo J. Carducci, The Psychology of Personality, John Wiley & Sons, →ISBN, page 474
    Antonyms:
    hard sell

Antonyms of soft sell

Forms of soft sell

alternative formsoft-sell

Questions about soft sell

What does soft sell mean?
Soft sell means a sales technique which is quietly persuasive and subtle, seeking to convince the buyer without being forceful.
What part of speech is soft sell?
Soft sell is a noun.

Words near soft sell in the dictionary

  1. soft science fiction
  2. soft sciences
  3. soft sculpture
  4. soft sculptures
  5. soft sectoring
  6. soft sell
  7. soft serve
  8. soft served
  9. soft serves
  10. soft shoe
  11. soft shoed

Source and license

Adapted from Wiktionary: soft sell (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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