soft-sell
soft-sell is the alternative form of soft sell.
Meaning of soft sell
Noun
soft sell
- A sales technique which is quietly persuasive and subtle, seeking to convince the buyer without being forceful.
- The soft sell is based on images consumers may be able to project as a result of using a particular product. Ads that stress using a particular brand of toothpaste to give you sex appeal or drinking a certain type of beer to make you a “party animal” are soft-sell ads.2009, Bernardo J. Carducci, The Psychology of Personality, John Wiley & Sons, →ISBN, page 474
- Antonyms:
- hard sell
Forms of soft-sell
| plural | soft-sells |
|---|
Questions about soft-sell
- What is soft-sell the alternative form of?
- Soft-sell is the alternative form of soft sell.
Words near soft-sell in the dictionary
Source and license
Adapted from Wiktionary: soft-sell (page history and authors); soft sell (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.
Last updated:
Cite this entry: “soft-sell.” Word.ws, https://word.ws/soft-sell. Based on Wiktionary, CC BY-SA 4.0.