influencers

Noun

influencer (plural influencers)

1. A person who or a thing which influences.
2. (social media) A person who is able to influence consumption, lifestyle, or political preferences of their online audience by creating or engaging with social media content, often as a part of a marketing campaign.
   • By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller...2018 November 11, Sapna Maheshwari, “Are You Ready for the Nanoinfluencers?”, in The New York Times, archived from the original on 05 Apr 2020

   Antonyms:

   deinfluencer