Word.ws English Dictionary

loss leader

Syllables: loss lead·erUK/ˈlɒs ˈliːdə(ɹ)/US/ˈlɔs ˈlidɚ/

loss leader noun: an item that is sold at or below cost in an effort to stimulate other profitable sales.

Noun

loss leader (plural loss leaders)

  1. An item that is sold at or below cost in an effort to stimulate other profitable sales.
    • Sugar was a strategic product in the scheme; in part, because it was the chief source of ‘disturbance’ in the wholesale and retail trades owing to its use as what would now be called a ‘loss leader’, and, in part, because on the supply side the industry was dominated by one refiner behind a...1966, L. K. Skeoch, “Canada”, in B[asil] S. Yamey, editor, Resale Price Maintenance, 3rd edition, Chicago, Ill.: Aldine Publishers, →OCLC; republished as Resale Price Maintenance: A Comparative...
    • Meanwhile, entrepreneurs were quick to capitalize on these shifts to stimulate purchase of their new wares, using new types of advertising, endorsements by prominent people, creation of shop displays, "loss leaders" (selling a popular item at a loss as a way to pull customers into a store)...2010, Erik Assadourian, “The Rise and Fall of Consumer Cultures”, in Linda Starke, Lisa Mastny, editors, State of the World 2010: Transforming Cultures: From Consumerism to Sustainability: A...

loss leader meaning in Tamil

loss leader in Tamil

இழப்புத் தலைவர்

Forms of loss leader

pluralloss leaders

Words that rhyme with loss leader

Questions about loss leader

What does loss leader mean?
Loss leader means an item that is sold at or below cost in an effort to stimulate other profitable sales.
What is loss leader in Tamil?
Loss leader in Tamil is இழப்புத் தலைவர். See Loss leader meaning in Tamil.
What part of speech is loss leader?
Loss leader is a noun.
How do you pronounce loss leader?
Loss leader is pronounced /ˈlɒs ˈliːdə(ɹ)/ (UK).
What is the plural of loss leader?
The plural of loss leader is loss leaders.

Words near loss leader in the dictionary

  1. loss and gain are brothers twain
  2. loss condition
  3. loss conditions
  4. loss function
  5. loss functions
  6. loss leader
  7. loss leaders
  8. loss of consortium
  9. loss of face
  10. loss of life
  11. loss of supply

Source and license

Adapted from Wiktionary: loss leader (page history and authors); loss leader (Tamil Wiktionary) (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

Last updated:

Pronunciation audio from Wikimedia Commons, each file under its own free license: en-au-loss leader.ogg.

Cite this entry: “loss leader.” Word.ws, https://word.ws/loss_leader. Based on Wiktionary, CC BY-SA 4.0.