Word.ws English Dictionary

loss leaders

loss leaders is the plural of loss leader.

Meaning of loss leader

Noun

loss leader (plural loss leaders)

  1. An item that is sold at or below cost in an effort to stimulate other profitable sales.
    • Sugar was a strategic product in the scheme; in part, because it was the chief source of ‘disturbance’ in the wholesale and retail trades owing to its use as what would now be called a ‘loss leader’, and, in part, because on the supply side the industry was dominated by one refiner behind a...1966, L. K. Skeoch, “Canada”, in B[asil] S. Yamey, editor, Resale Price Maintenance, 3rd edition, Chicago, Ill.: Aldine Publishers, →OCLC; republished as Resale Price Maintenance: A Comparative...

Questions about loss leaders

What is loss leaders the plural of?
Loss leaders is the plural of loss leader.

Words near loss leaders in the dictionary

  1. loss condition
  2. loss conditions
  3. loss function
  4. loss functions
  5. loss leader
  6. loss leaders
  7. loss of consortium
  8. loss of face
  9. loss of life
  10. loss of supply
  11. loss prevention

Source and license

Adapted from Wiktionary: loss leaders (page history and authors); loss leader (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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