Merch.

Noun

merchandise (usually uncountable, plural merchandises)

1. (usually) Goods which are or were offered or intended for sale.
   • Good business depends on having good merchandise.
2. (usually) Commercial goods connected (branded) with an entity such as a team, band, company, charity, work of fiction, festival, or meme. (Commonly shortened to merch.)
3. (archaic, countable, usually) A commodity offered for sale; an article of commerce; a kind of merchandise.
   • Would we then see in what sence heavenly things may be called a merchandise, and in what sence not; this is easy to him that will understand.1622, John Wing (Minister of the English congregation at Flushing.), The Best Merchandise, Or a Cleare Discovery of the Evident Difference, and Admirable Advantage, Between Our Traffike with God for...
4. (archaic, usually) The act or business of trading; trade; traffic.

See all 9 meanings of merchandise

Noun

merchandising (usually uncountable, plural merchandisings)

1. (also, archaic, attributive, usually) Trade in merchandise.
   • May not the miſerable ruine of Conſtantinople, their impregnable vvalles, riches, and pleaſures laſt taken by the Turke (vvhich are but a bit, in compariſon of their novv mightines) remember vs, of the effects of priuate couetouſneſs? […] His [the Byzantine emperor's] pouertie vvhen the Turke...1616, Iohn Smith [i.e., John Smith], A Description of New England: […], London: […] Humfrey Lownes, for Robert Clerke; […], →OCLC, page 34
2. (also, attributive, usually) The promotion of goods for sale in a store, especially through advertising, attractive displays, discounts, etc.; also (generally), the promotion of any goods or services for sale.
   • Now, these strikers: Honest, they're not such bad people. Just foolish. They don't understand the complications of merchandizing and profit, the way we businessmen do, but sometimes I think they're about like the rest of us, and no more hogs for wages than we are for profits.1922, Sinclair Lewis, chapter XXVII, in Babbitt, New York, N.Y.: Harcourt, Brace and Company, →OCLC, section V, page 318

   Synonyms:

   marketing

3. (also, attributive, specifically, usually) The promotion of a film, music group, theatre production, etc., through the sale of goods bearing motifs associated with the subject being promoted; also, such goods themselves collectively; merchandise.