Word.ws English Dictionary

micro-targeting

micro-targeting is the alternative form of microtargeting.

Meaning of microtargeting

Noun

microtargeting (uncountable)

  1. The targeting of small, specific demographics on a person-by-person basis.
    • Microtargeting involves obtaining an extensive amount of information—much more than was possible before the use of high-speed computers and relatively cheap databases—about potential groups of voters. The leading Republican microtargeting firm is called TargetPoint Consulting, Inc.2008, Barbara Bardes, Mack Shelley, Steffen Schmidt, American Government and Politics Today: The Essentials 2008, Cengage Learning, →ISBN, page 198

Questions about micro-targeting

What is micro-targeting the alternative form of?
Micro-targeting is the alternative form of microtargeting.

Words near micro-targeting in the dictionary

  1. micro-scale
  2. micro-scales
  3. micro-school
  4. micro-schools
  5. micro-sized
  6. micro-targeting
  7. micro-vacation
  8. micro-vacations
  9. micro-viral
  10. micro-virality
  11. micro-volt

Source and license

Adapted from Wiktionary: micro-targeting (page history and authors); microtargeting (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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Cite this entry: “micro-targeting.” Word.ws, https://word.ws/micro-targeting. Based on Wiktionary, CC BY-SA 4.0.