Word.ws English Dictionary

microtargeting

microtargeting noun: the targeting of small, specific demographics on a person-by-person basis.

Noun

microtargeting (uncountable)

  1. The targeting of small, specific demographics on a person-by-person basis.
    • Microtargeting involves obtaining an extensive amount of information—much more than was possible before the use of high-speed computers and relatively cheap databases—about potential groups of voters. The leading Republican microtargeting firm is called TargetPoint Consulting, Inc.2008, Barbara Bardes, Mack Shelley, Steffen Schmidt, American Government and Politics Today: The Essentials 2008, Cengage Learning, →ISBN, page 198
    • Against these macro forces that structure presidential and congressional campaigns (among other races), campaign managers must find the best tools and make the best use of data to target their core voters with campaign messages. Nowadays, campaign managers are debating the impact of microtargeting...2016, William J. Feltus, Kenneth M. Goldstein, Matthew Dallek, Inside Campaigns: Elections through the Eyes of Political Professionals, CQ Press, →ISBN

Examples of microtargeting in a sentence

  • Nowadays, campaign managers are debating the impact of microtargeting and various other targeting tools.2016, William J. Feltus, Kenneth M. Goldstein, Matthew Dallek, Inside Campaigns: Elections through the Eyes of Political Professionals, CQ...
  • The increased prevalence and importance of data-driven microtargeting have had consequences for the character of Canadian political parties and the party system.2017, Alex Marland, Thierry Giasson, Anna Lennox Esselment, Permanent Campaigning in Canada, Vancouver: UBC Press, →ISBN, page 61:
  • Microtargeting has also enabled advertisers to discriminate in ways that are hard for regulators to catch.2023 April 6, Julia Angwin, “If It’s Advertised to You Online, You Probably Shouldn’t Buy It. Here’s Why.”, in The New York Times, →ISSN:

Forms of microtargeting

alternative formmicro-targeting

Origin of microtargeting

From micro- + targeting.

Questions about microtargeting

What does microtargeting mean?
Microtargeting means the targeting of small, specific demographics on a person-by-person basis.
How do you use microtargeting in a sentence?
Nowadays, campaign managers are debating the impact of microtargeting and various other targeting tools.
What part of speech is microtargeting?
Microtargeting is a noun.

Words near microtargeting in the dictionary

  1. microtapes
  2. microtaphonomic
  3. microtaphonomy
  4. microtarget
  5. microtargeted
  6. microtargeting
  7. microtargets
  8. microtasimeter
  9. microtasimeters
  10. microtask
  11. microtasking

Source and license

Adapted from Wiktionary: microtargeting (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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Cite this entry: “microtargeting.” Word.ws, https://word.ws/microtargeting. Based on Wiktionary, CC BY-SA 4.0.