Word.ws English Dictionary

on brand

on brand is the alternative form of on-brand.

Meaning of on-brand

Adjective

on-brand (comparative more on-brand, superlative most on-brand)

  1. Serving the public image which a company seeks to associate with its product.
    • The use of red and yellow is very on-brand for McDonald's.
    Antonyms:
    off-brand
  2. (idiomatic) Consistent with one's reputation, perhaps to a stereotypical degree.
    • A Canadian who loves hockey? I guess that's pretty on-brand.
    Antonyms:
    off-brand

Forms of on brand

comparativemore on brand
superlativemost on brand

Questions about on brand

What is on brand the alternative form of?
On brand is the alternative form of on-brand.

Words near on brand in the dictionary

  1. on bended knee
  2. on Bible
  3. on blast
  4. on board
  5. on book
  6. on brand
  7. on butt
  8. on call
  9. on camera
  10. on cloud nine
  11. on cloud seven

Source and license

Adapted from Wiktionary: on brand (page history and authors); on-brand (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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Cite this entry: “on brand.” Word.ws, https://word.ws/on_brand. Based on Wiktionary, CC BY-SA 4.0.