Word.ws English Dictionary

open rate

open rate noun: a measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out.

Noun

open rate (plural open rates)

  1. (Internet) A measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out.
    • You calculate your open rate by using your non-bounce rate instead of the total e-mails sent because your open rate indicates the strength of your e-mail's identity and content apart from the strength of your deliverability.2011, John Arnold, E-Mail Marketing For Dummies, John Wiley & Sons, →ISBN
  2. A similar measure applied to conventional advertising mail.

Forms of open rate

pluralopen rates

Questions about open rate

What does open rate mean?
Open rate means a measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out.
What part of speech is open rate?
Open rate is a noun.
What is the plural of open rate?
The plural of open rate is open rates.

Words near open rate in the dictionary

  1. open proxy
  2. open proxy server
  3. open proxy servers
  4. open question
  5. open questions
  6. open rate
  7. open rates
  8. open razor
  9. open razors
  10. open reading frame
  11. open reading frames

Source and license

Adapted from Wiktionary: open rate (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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