Word.ws English Dictionary

open rates

open rates is the plural of open rate.

Meaning of open rate

Noun

open rate (plural open rates)

  1. (Internet) A measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out.
    • You calculate your open rate by using your non-bounce rate instead of the total e-mails sent because your open rate indicates the strength of your e-mail's identity and content apart from the strength of your deliverability.2011, John Arnold, E-Mail Marketing For Dummies, John Wiley & Sons, →ISBN
  2. A similar measure applied to conventional advertising mail.

Questions about open rates

What is open rates the plural of?
Open rates is the plural of open rate.

Words near open rates in the dictionary

  1. open proxy server
  2. open proxy servers
  3. open question
  4. open questions
  5. open rate
  6. open rates
  7. open razor
  8. open razors
  9. open reading frame
  10. open reading frames
  11. open rectangle

Source and license

Adapted from Wiktionary: open rates (page history and authors); open rate (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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