Word.ws English Dictionary

own brand

own brand noun: a brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that name, usually for less money than other brands; in many cases the manufacturing is done by other companies, who apply the label (branding) of this factor.

Noun

own brand (plural own brands)

  1. (UK) A brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that name, usually for less money than other brands; in many cases the manufacturing is done by other companies, who apply the label (branding) of this factor.
    • Near-synonym: off brand
    • Supermarkets are fighting national brands with own brand products.

Synonyms of own brand

Forms of own brand

pluralown brands

Questions about own brand

What does own brand mean?
Own brand means a brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that name, usually for less money than other brands; in many cases the manufacturing is done by other companies, who apply the label (branding) of this factor.
What part of speech is own brand?
Own brand is a noun.
What is the plural of own brand?
The plural of own brand is own brands.

Words near own brand in the dictionary

  1. owly sulphur
  2. owly sulphurs
  3. owly-eyed
  4. Owmby-by-Spital
  5. own
  6. own brand
  7. own brands
  8. own goal
  9. own goals
  10. own label
  11. own labels

Source and license

Adapted from Wiktionary: own brand (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

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