Word.ws English Dictionary

personal brand

personal brand noun: the public image of an individual's unique and desirable qualities, often based on particular marketing strategies and the use of social media.

Noun

personal brand (plural personal brands)

  1. The public image of an individual's unique and desirable qualities, often based on particular marketing strategies and the use of social media.
    • Using my @grattongirl brand as example, my personal brand statement reads, “I delight in helping others create and unleash their personal brand on Twitter.”2012, Sarah-Jayne Gratton, Follow Me! Creating a Personal Brand with Twitter, John Wiley & Sons, →ISBN, page 78
    • […]I had a social and possibly sexual interest in my coworkers and in the founder boys; I had an ambitious vain interest in my personal brand as it appeared to the world[…]2020, Emily Segal, Mercury Retrograde, New York: Deluge Books, →ISBN

Forms of personal brand

pluralpersonal brands

Origin of personal brand

Popularized by American consultant and author Tom Peters.

Questions about personal brand

What does personal brand mean?
Personal brand means the public image of an individual's unique and desirable qualities, often based on particular marketing strategies and the use of social media.
What part of speech is personal brand?
Personal brand is a noun.
What is the plural of personal brand?
The plural of personal brand is personal brands.

Words near personal brand in the dictionary

  1. personal attacker
  2. personal attackers
  3. personal attacks
  4. personal best
  5. personal bests
  6. personal brand
  7. personal brands
  8. personal capital
  9. personal capitals
  10. personal column
  11. personal columns

Source and license

Adapted from Wiktionary: personal brand (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

Last updated:

Cite this entry: “personal brand.” Word.ws, https://word.ws/personal_brand. Based on Wiktionary, CC BY-SA 4.0.