price up

Verb

price up (third-person singular simple present prices up, present participle pricing up, simple past and past participle priced up)

1. (intransitive, transitive) To increase the price of.
   • Simply that when marketers think of pricing up, they need to think of themselves as Icarus. Their objectives may be noble, like improving profitability, being able to give their consumers a better product or experience, or being able to spend more on media, but when they get carried away in pricing...2007, Mainak Dhar, Brand Management 101: 101 Lessons from Real-World Marketing, →ISBN, page 107
   • 'Do I take advantage of the technical superiority of my new product and make good profits as quickly as possible by pricing up in the market segments that I know will pay?2008, David Stokes, Wendy Lomax, Marketing: A Brief Introduction, →ISBN
2. (transitive) To calculate the price or cost of, especially when a number of components must be taken into account.
   • The builder is coming round this afternoon to price up the job.
   • I've priced up new bars to replace the slightly bent examples currently installed, I'll need a new stem too, about ₤50 the pair.2013, Andi Payne, The Only Way Is Up, →ISBN, page 13