pricing up

Verb

price up (third-person singular simple present prices up, present participle pricing up, simple past and past participle priced up)

1. (intransitive, transitive) To increase the price of.
   • Simply that when marketers think of pricing up, they need to think of themselves as Icarus. Their objectives may be noble, like improving profitability, being able to give their consumers a better product or experience, or being able to spend more on media, but when they get carried away in pricing...2007, Mainak Dhar, Brand Management 101: 101 Lessons from Real-World Marketing, →ISBN, page 107
2. (transitive) To calculate the price or cost of, especially when a number of components must be taken into account.
   • The builder is coming round this afternoon to price up the job.