uberization

Noun capitalized: Uberization

Uberization (uncountable)

1. The transformation of an existing industry or economy with the help of computing platforms, especially mobile applications, and temporary employment schemes.
   • This Uberization of activism allows corporate sponsors to call the tune: Consider how for-profit colleges leaned on vulnerable students for political pressure, how Comcast enlisted its philanthropic beneficiaries to support the Time Warner merger or the way that the beverage industry hired...2015 August 6, Edward T. Walker, “The Uber-ization of Activism”, in The New York Times, New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 06 Aug 2015
   • Yet the FAA, as a matter of policy, has made Uberization difficult, say industry observers. Operators say the certification process is cumbersome and favors large, well-established airlines with deep pockets — in other words, it ensures the same four carriers will continue to dominate the industry.2015 July 30, Christopher Elliott, “It’s time for the Uber of air travel”, in The Washington Post, Washington, D.C.: The Washington Post Company, →ISSN, →OCLC, archived from the original on 14 Aug...

   Synonyms:

   Uberfication, Uberification