woke-free

Adjective

woke-free (not comparable)

1. (neologism) Lacking or clear of any wokeism.
   • If you saw a Facebook ad recently for Jeremy’s Razors, which bills itself as a “woke-free” razor for men, you may well be a father of school-age children who likes Ultimate Fighting, Hershey’s chocolate, hunting or Johnny Cash.2023 April 6, Julia Angwin, “If It’s Advertised to You Online, You Probably Shouldn’t Buy It. Here’s Why.”, in The New York Times, →ISSN
   • But for the companies that cater to consumers who share their conservative values, it doesn’t matter if they turn away more liberal buyers, or ones who just don’t want to see “100% Woke-Free American Beer” when they crack open a cold one, as is the case with Ultra Right Beer.2023 September 18, Santul Nerkar, “Some Businesses Make ‘Woke Free’ a Selling Point”, in The New York Times, →ISSN