Word.ws English Dictionary

woke-washing

woke-washing is the alternative form of wokewashing.

Meaning of wokewashing

Noun

wokewashing (uncountable)

  1. (derogatory) The use of social justice in marketing campaigns.
    • Which means modern brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising. It’s like the “greenwashing” of yore, but on a whole other level. We have, I’m afraid, entered a nauseating new age of woke-washing.2018 August 10, Arwa Mahdawi, “Woke-washing brands cash in on social justice. It’s lazy and hypocritical”, in The Guardian

Questions about woke-washing

What is woke-washing the alternative form of?
Woke-washing is the alternative form of wokewashing.

Words near woke-washing in the dictionary

  1. woke up dead
  2. woke up on the wrong side of bed
  3. woke up one day
  4. woke-free
  5. woke-ism
  6. woke-washing
  7. woked
  8. wokedom
  9. wokefest
  10. wokefests
  11. wokefish

Source and license

Adapted from Wiktionary: woke-washing (page history and authors); wokewashing (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.

Last updated:

Cite this entry: “woke-washing.” Word.ws, https://word.ws/woke-washing. Based on Wiktionary, CC BY-SA 4.0.