hard-sell
hard-sell is the alternative form of hard sell.
Meaning of hard sell
Noun
hard sell (plural hard sells)
- A sales technique of pressuring the potential buyer to agree to a purchase.
- The Lockheed Corporation said today that it would reduce the price of its F-16 fighter plane, underscoring a new, aggressive posture. . . . "It's the old hard sell, which is necessitated by the market conditions both here and overseas," Mr. Dane said.1994 July 7, “COMPANY NEWS; Lockheed Set to Cut Price on F-16 Fighter”, in New York Times, retrieved 24 Mar 2009
- Antonyms:
- soft sell
- A sales transaction which is challenging for the sales person to make; any act or object of persuasion which is challenging.
- Mr. Ignatieff's predecessor, Stéphane Dion, was a hard sell on the fundraising circuit, but so far, the new leader has proven to be a draw.2009 March 24, Jane Taber, “Liberals fill coffers with pay-per-schmooze”, in Globe and Mail, Canada, retrieved 24 Mar 2009
- Synonyms:
- tough sell
Forms of hard-sell
| plural | hard-sells |
|---|
Questions about hard-sell
- What is hard-sell the alternative form of?
- Hard-sell is the alternative form of hard sell.
Words near hard-sell in the dictionary
Source and license
Adapted from Wiktionary: hard-sell (page history and authors); hard sell (page history and authors). Text available under the Creative Commons Attribution-ShareAlike 4.0 license. Word.ws reformatted the entry and added links. Wiktionary data of 2026-09-02.
Last updated:
Cite this entry: “hard-sell.” Word.ws, https://word.ws/hard-sell. Based on Wiktionary, CC BY-SA 4.0.
